Full Job Description
Job Title: Digital Content Strategist
Company Overview
At Amazon, we believe in the power of digital innovation to transform how customers discover, shop, and experience products across the globe. With a commitment to excellence and a customer-centric approach, we are one of the world's largest online retailers. We are excited to announce a fantastic opportunity for a seasoned Digital Content Strategist to join our dynamic team in Jasper, Georgia.
Position Overview
The Digital Content Strategist role is vital to our success as it focuses on developing compelling, data-driven content that engages our audience and strengthens our brand presence across multiple platforms. This strategic position combines creativity with analytics, making it essential for the individual to possess a deep understanding of digital marketing, SEO, and content creation.
Key Responsibilities
- Develop and implement an effective digital content strategy that aligns with Amazon's business objectives.
- Conduct thorough market research and audience analysis to identify trends and understand customer preferences.
- Create, curate, and manage high-quality content across various digital platforms including websites, blogs, social media, email newsletters, and more.
- Work closely with cross-functional teams including marketing, design, and product development to ensure brand consistency and a coherent voice.
- Optimize content for SEO and enhance visibility through strategic keyword placement and link building.
- Utilize analytics tools to measure content performance and adapt strategies based on metrics and KPIs.
- Stay up-to-date with digital marketing trends and best practices to ensure the content remains fresh and relevant.
- Develop a content calendar to ensure timely execution of content projects and campaigns.
- Collaborate with external vendors and influencers to broaden outreach and drive engagement.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, preferably in e-commerce or technology.
- Strong portfolio demonstrating expertise in content creation across various platforms.
- Proficiency with content management systems (CMS) and digital marketing tools.
- Excellent understanding of SEO principles and analytics software (Google Analytics, SEMrush, etc.).
- Exceptional writing, editing, and communication skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative mindset coupled with analytical skills to drive results.
What We Offer
At Amazon, we are committed to fostering a diverse and inclusive workplace. As a Digital Content Strategist, you will not only contribute to our success but also benefit from the following:
- Competitive salary and performance-based bonuses.
- Comprehensive health benefits including medical, dental, and vision coverage.
- 401(k) retirement plan with company match.
- Generous paid time off and paid holidays.
- Opportunities for professional development and continuous learning.
- Dynamic work environment that values collaboration and innovation.
Living in Jasper, Georgia
Jasper is a charming city located in Pickens County, nestled in the beautiful Appalachian Mountains. Known for its friendly community, stunning natural beauty, and rich history, Jasper offers a fantastic quality of life. Residents enjoy a perfect mix of outdoor activities, from hiking the nearby trails to exploring local parks. The city also features excellent schools, healthcare facilities, and a growing economy, making it an ideal place for professionals and families alike.
How to Apply
If you are a creative and analytical thinker with a passion for digital content and marketing, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and examples of your best work to show us why you would be a perfect fit for the Digital Content Strategist role at Amazon.
Join us in shaping the future of e-commerce and digital marketing. Apply today!
Amazon is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all qualified candidates regardless of race, ethnicity, gender identity, sexual orientation, age, religion, disability, or any other characteristic.